Product Lifecycle Management (PLM) is defined as the business activity of managing, in the most effective way, a company's products all the way across their lifecycles; from the very first idea for a product all the way through until it is retired and disposed of.

This class has an emphasis on the management/leadership aspect of PLM, providing true industrial cases of issues, shortfalls, methods, tools, and strategies that have shown helpful and impactful in managing the Product Lifecycle.